For Non-Profits

I spent 20 years managing non-profits: a trade association for natural food stores and a campus ministry. I’ve been on the front lines as a fund raiser and developer of membership campaigns. Social media is an extraordinary tool for both those efforts. Nobody is reaching into their wallets these days, particularly after the economic of 2008 and 2009, without giving careful thought where that money is going. Social media offers the opportunity to build and nurture relationships ongoing. No longer can you just send a letter out at fund raising time or membership renew-up time. The people who give you money want to know you value them.

Non-profits are raising extraordinary amounts of money utilizing the tools of social media. They understand: it’s all about relationship, trust, transparency, and honest. You won’t find a better tool to generate support.

Everybody from AARP to the Arthritis Foundation are ramping up their use of social media to serve members and impact fund raising.